We are LA Born and LA Proud. From our headquarters in Venice Beach, we aim to bring you the best products to give you that California vibe. 

Our clothes are built for living - on the beach, on the streets, on the water. 

Here are some of our favourite hangs in Venice Beach. 

The Venice Boardwalk

Venice's lifeline runs along the beach, past the bars and shops that are the main thoroughfares of the area. Come here to see and be seen - soak up the sun and the atmosphere (wearing our new tees of course). 

Roam the thrift shops

You'll find LA's best dressed on our streets. How do they do it? By scouring the endless Venice thrift shops. Stock up on vintage threads and kooky old clothes before you hit the boardwalk. 

Mosaic Tile House

Keeping it weird is how we do it in Venice. For the past twenty years, a local couple has been covering every inch of their old house in tiles, glass shards and other miscellaneous found pieces. It's a visual overload that's definitely worth seeing.  

Shopping on Abbot Kinney Boulevard

Not that we're biased about the boulevard but if you're after some sick new threads you can go past a walk down the street. Check out the independent boutiques and local coffee shops and hang out with the locals. 

Muscle Beach 

Venice is famous for its ripped dudes doing pull-ups at Muscle Beach. Naturally, they love to show off for the tourists so feel free to hang around and watch. 

Don't forget to pop by the shop to grab some new clothes before heading off to soak up the sun and